Let's Create
Kyle Willebrands, Head of Content at Lids, former Senior Director of Content and Creative at Foot Locker, has been a student of the game for over 15 years, constantly learning, adapting, and evolving.
For over a decade, he has been laser-focused on creating high performing creative campaigns to inspire and empower youth culture, while building long-term brand affinity and driving product demand. This journey has resulted in collaborations with top creative talent in the industry - remarkable agencies, creators, vendor partners, and internal teams - to produce impactful, engaging and authentic storytelling.
There’s no better time than now to create.
S/O to cook up the next big idea.
Let's Collab
Kyle's experience spans long-form film, short-form motion, photography, graphic design, illustration, 3D, AR, custom seeding kits, sound design, copy, activations, experiences, events, UGC, in-store POS, promotional collateral, brand identity, content planning and go-to-market strategy.
CREATIVE COLLABORATIONS
CREATIVE POSSIBILITIES
Unleashing a new breed of Storytellers.
Thanks to the ‘GIG’ economy, marketers have been forced into the future when thinking about producing content.
By embracing a hybrid-model of partnerships; agency, marquee talent, content creators, and influencers, brands are able to efficiently experiment and maximize disruptive storytelling with the most authentic tastemakers in their industry.
CREATIVE EXCELLENCE
Investing in authenticity, always.
​
A laser-sharp vision for impact means defining an eternally true insight. Fueled by innovation, media and technology, this limitless idea must be grounded in purpose.
The secret weapon to a Brand’s growth agenda is their commitment to a collective will, measured by equity, intersectionality and inclusion. Changing behavior and challenging the status quo is paramount.
